Website Project: Guards London
Company: Guards London / DC Mens UK LTD
Category: E-Commerce
Platform: Shopify (previously also WordPress/WooCommerce)
Link: www.guardslondon.com
Description:
Contributed to the online success of the men's fashion brand Guards London by designing and launching their website. Following the launch, I managed their e-commerce operations, ensuring a robust platform for their clothing sales.
Website Features:
- Fully functional e-commerce site with over 100 products and 2000 variations (colour and size), and payment through Paypal, Shopify Pay, Klaviyo and more.
- Intergrated loyalty scheme, where customers can gain points and use these for addition rewards and discounts.
- Hidden content and pages for specific members and audiences.
- Intergration with third-party sales outlets such as TikTok, Ebay, Amazon and Wolf and Badger.
- Intergration with social media and data analytics for TikTok, Facebook, Instagram, Pinterest, X, Google Analytics.
- Intergration with third-party mailing platforms such as Klaviyo and MailChimp.
Role:
- Design an appealing and practical website, targetted towards fashion forward, adult men.
- Manage the website on an on-going basis, identifying, recording and fixing bugs, making updates and maintaining functionality.
- Assist in the creation of advertising campaigns for email marketting and social media.
- Manage affiliate marketing through Awin.